BIGSOUND brings together artists, industry professionals, and music enthusiasts from around the world for a multi-day extravaganza that celebrates the power of sound and innovation.

The team at MadisonAV saw the opportunity to showcase the latest in JBL performance audio products by installing a full complement of JBL VTX A-Series line array and subwoofer product in three venues: Blute’s Bar, Soapbox Beer and The Sound Garden.

Each morning, MadisonAV held private JBL VTX A-Series listening experiences in each venue, allowing guests to personally experience the products’ performance, as well as to learn about configuration, rigging, transportation and deployment of the systems. Guests included audio engineers, venue operators, system integrators and production companies that were interested in hearing the systems for themselves.

In the evening, the venues hosted live bands and performers during the BIGSOUND music showcases – with the venue or bands’ own audio engineers mixing each performance on the JBL VTX A-Series system.

"The JBL A Series rolled out very well," remarks Eddie Gresack, Production Manager at BIGSOUND. "I was really happy with the way the system sounded in Soapbox Brewery, and both Blute’s and The Sound Garden were both huge improvements over their house systems. Tim Roberts, who is production manager for Blute’s, Black Bear Lodge, and The Brightside, liked the rig in Blute’s and he definitely thought it was an improvement on what they have. He was impressed enough to carry on the conversation about perhaps outfitting Brightside Backyard with JBL A Series. The Soapbox Brewery people were thrilled.”

Peter Kubow, Category & Market Specialist, Performance Audio Solutions for MadisonAV said that “showcasing the sub-compact A6, the mid-sized A8 and the larger A12 format in three venues of different size and acoustic characteristics was the ideal way for us to prove the performance of the systems in personalised listening sessions, as well as in live music scenarios during the live band performances”.

The team at MadisonAV will continue to showcase the JBL VTX A-Series and welcome the chance to demonstrate or discuss installation or rental opportunities.